Rhea Lana_Team Photo

About Rhea Lana

Hello, I’m Rhea Lana, founder and namesake of Rhea Lana’s. I’ve been a busy mom just like you, trying to stretch the family budget while still providing my kids quality items.

I’m happily married to Dave, my college sweetheart, for over three decades and counting. Although he is behind the scenes in our company, he plays a vital role. He has Biomedical and Chemical Engineering Degrees from Vanderbilt, and an MBA from the University of Arkansas. I’m a Mom to three grown children and Nonna to my sweet granddaughter Lana (honored to have another generation to fight the battle of correct name pronunciation). I’m an exercise lover with an exercise physiology degree. I still run for fun, even in my 50s.

I’m probably best known as a regular stay-at-home mom turned entrepreneur, when the idea for a children’s clothing swap came to life.

I never intended to be a business person. I've never sold a product in my life - never wanted to, but I am deeply thankful to God for putting this desire in my heart, pushing me out of my comfort zone, and blessing my attempts in building this business. Just as with any pursuit, there have been highs and lows, victories and challenges, but I was raised to be a hard worker and to never give up. So, even in those days when I was paying my assistant more than I was making and wanted to quit, thankfully, family and friends encouraged me to keep persevering. I will forever be grateful to friends and family who came and worked a shift at our event, cleaned bathrooms and so much more. Our company would not be where it is today without the unwavering support of my husband and family. They have each had their turn sorting clothes, loading racks, working the computers, listening to the phone ring off the wall, having their computers hauled out of their bedrooms so that I could use them at the event, magnets on the family car, yard signs in our yard, and oh, so much more! My dear father sorted hangers and even painted walls for me so that I could have a "pretty" store - even though my event only lasted a few days. My mom is the only one who worked with me at my house in the early years. She is still our primary door greeter and the most gorgeous 76-year-old woman you've ever met!

This business began as a ministry to young families, and in many ways, it still is. It is my heart's desire to add value to the lives of families by providing excellent quality merchandise at affordable prices. It’s also my desire to help women learn to gracefully wear those hats that we all wear - and to mature personally, professionally, spiritually and emotionally.

I’m beyond thankful I am close enough to hop in the car for a few hours and arrive at my daughter’s doorstep to help with my granddaughter, Lana. That’s where my heart is, professionally and personally: helping moms navigate and enjoy motherhood.

Thank you for reading a bit about our story and may God bless you richly.