“Once I became the owner of Rhea Lana’s, this whole other side of me came out. I didn’t know that I would have such a competitive drive because at that point in my life, I was really geared towards motherhood only,” Natalie told Midland Times in an interview.
Jessica Crouch and her parents, Kevin and Lisa Merrill, are the masterminds of the local franchise. Crouch, a native of Arkansas, moved to the High Desert nearly four years ago.
“It’s going to be an amazing shopping experience where moms can find high-quality kids clothing, toys, and accessories at great prices,” said Crouch, a mother of four children.