The Humble Beginnings
Rhea Lana's Children's Consignment has very humble beginnings. Like in-a-small-living-room beginnings. Rhea Lana sought out high quality kids' items at low cost for her children, but she could not afford the new name brands and boutique clothes. She became an expert at shopping garage sales and consignment stores. Since she could always use extra money, she would hold garage sales and couldn't believe that shoppers offered a nickel when she knew it was worth at least $7.50!
In 1995, her husband Dave left the corporate world, and they moved their young family from the panhandle of Texas to Conway, Arkansas so he could begin a new job in full time ministry. Over the next two years, there was an idea forming in Rhea Lana's
heart and mind. She thought it would be fun to invite some girls to get together and buy and sell each other's clothes!
In the fall of 1997, when her youngest child was heading off to preschool, she decided to send out invitations to The Children's Clothing Exchange. She worked hard to come up with 100 moms to invite and was tickled when 11 friends responded! They brought their clothes, and she did the rest - washed, ironed, priced, and tagged everything. Dave and Rhea Lana moved all the furniture out of their living room, rented three clothing racks and held their first sale!
It's always been important to her that shoppers have a high-quality experience and that we guaranteed consignors' items. When consignors came to pick up their check, if an item was missing, she always paid them for it. Simply because, that's how she would
have wanted to be treated all those years ago when her valuable items were lost by consignment stores.
Over the last 26 years, Rhea Lana's has grown to a nationally recognized, award-winning franchise with over 100 franchises, in 23 states and counting. Rhea Lana's started as a business to serve young families and has grown tremendously over the last two decades; however, the core values still prevail.
Rhea Lana's offers moms nationwide what so many families are looking for: the chance to earn a paycheck from outgrown items, the opportunity to purchase high quality pieces at budget-friendly prices, and the ability to make a difference in your community.
Hello, I'm Rhea Lana, founder and namesake of Rhea Lana's. I've been a busy mom just like you, trying to stretch the family budget while still providing my kids quality items.
I'm happily married to Dave, my college sweetheart, for 35 years and counting. Although he is behind the scenes in our company, he plays a vital role. He has Biomedical and Chemical Engineering Degrees from Vanderbilt, and an MBA from the University of Arkansas. I'm a Mom to three grown children and Nonna to my granddaughter Lana (honored to have another generation to fight the battle of correct name pronunciation), and grandson Brooks. I'm an exercise lover with an exercise physiology degree. I still run for fun, even in my 50s.
I'm probably best known as a regular stay-at-home mom turned entrepreneur when the idea for a children's clothing swap came to life.
I never intended to be a businessperson. I've never sold a product in my life - never wanted to, but I am deeply thankful to God for putting this desire in my heart, pushing me out of my comfort zone, and blessing my attempts in building this business. Just as with any pursuit, there have been highs and lows, victories, and challenges, but I was raised to be a hard worker and to never give up. So, even in those days when I was paying my assistant more than I was making and wanted to quit, thankfully, family and friends encouraged me to keep persevering. Our company would not be where it is today without the unwavering support of my husband and family.
This business began as a ministry to young families, and in many ways, it still is. It is my heart's desire to add value to the lives of families by providing excellent quality merchandise at affordable prices. It's also my desire to help women learn to gracefully wear those hats that we all wear - and to mature personally, professionally, spiritually, and emotionally.
I'm beyond thankful I am close enough to hop in the car for a few hours and arrive at my daughter's doorstep to help with my three grandkids. That's where my heart is, professionally and personally: helping moms navigate and enjoy
Thank you for reading a bit about our story and may God bless you richly."
Meet the Team
Rhea Lana Riner
CEO and Owner, Rhea Lana's of Conway and Rhea Lana's of Greater Little Rock
Chief Financial Officer and Owner, Rhea Lana’s of the Northland & Rhea Lana's of South Johnson County